Case Studies
A short selection of case studies from completed projects.
Client: Legacy truth® and Screenvision
The Challenge: Audience Entertainment was tasked with developing an interactive, pre-show cinema experience for the Legacy truth® Anti-Smoking Campaign for the first ever interactive “Front and Center” Screenvision pre-show.
Solution: The resulting game, utilizing Audience Entertainment's proprietary big screen interactive technology, ran on 100 movie screens on the national Screenvision network in early fall 2014 ahead of films like The Hunger Games, The Hobbit and The Maze Runner.
Results: The campaign targeted millennials in key markets across the United States. The Legacy truth® Brick Breaker interactive game utilized the concept of working together to bring to life the “Finish It” message in the cinema environment, supporting the campaign’s national cinema activation. The Audience Entertainment interactive component, developed with creative direction provided by 72andSunny and in partnership with MediaCom, combined a retro-style brick breaker game with a smart anti-smoking message giving audiences a sense of inclusion in the campaign’s goals.
At the launch of campaign, Audience Entertainment conducted a survey that included traditional research methodology in addition to cutting edge reporting. Results were collected and correlated using biometric technology provided by Innerscope research. The data demonstrated that emotional engagement with interactive content exceeded audience excitement during the Super Bowl amongst other excellent results; driving engagement, recall and favorability.
Client: Front & Center
The Challenge: In partnership with Screenvision to celebrate the coming movie awards season, Audience Entertainment teamed up to deliver an engaging voting campaign, for in-theater audiences, during Screenvision’s ‘Front and Center’ pre show. This campaign would incorporate both live and digital activations to build a deeper cinematic experience.
Solution: Using Audience Entertainment’s patented iD technology, we measured audience reactions to each film title shown during an in theater game ahead of a movie. The winners were calculated and shared on a dedicated twitter feed and microsite.
Results: Audience Entertainment leveraged the awards season fervor alongside Screenvision, by producing the Audience Awards, which brought the thrill of the Oscars voting experience to the cinema audience. During the in-theater activation, audiences were presented with a selection of five popular movies to vote for by applause. Utilizing the audio sensors in our patented iD – Interactive Dimension technology, audience reactions were measured by how loud and how long they clapped for each film presented to them on screen. A weekly winners round up of the top most voted for movies across the country, were generated by our system and results were then posted on the AudienceAwards.tv microsite and @AudienceAward twitter feed.
Client: SXSW Gaming Awards
The Challenge: Brief: The producers of the first ever, SXSW Gaming Awards presented Audience Entertainment with the opportunity to develop a group gaming experience that would be a part of the opening ceremonies for the awards show. Our objectives were to create a game that would celebrate the history of gaming as well as to promote the innovation and creativity that are the core principles of the SXSW gaming community.
Solution: During South by Southwest (SXSW) 2014, the organization hosted its first-ever SXSW Gaming Awards. As part of their inaugural ceremonies, Audience Entertainment served as the opening act. Our contribution made sure gaming was the central focus of the awards ceremony by bringing attendees a motion-controlled, crowd-based game. The presentation relied on our proprietary iD Interactive Dimension ™, which harnesses crowd-inputs to create a unique cooperative gaming experience.
We looked to incorporate elements from retro games, which would appeal to the audience of gamers, game designers and developers attending the event. The hope was to breathe some fresh air into the classic gaming experience and give the audience a chance to re-engage their nostalgia. Audience reaction was very positive as attendees saw the potential this type of technology has to bring interactivity to the big screen and large crowds. Many described the structured chaos of interacting with their fellow audience members as a fun, new way to engage with the screen and break the routine of awkward silence, preceding live events and movies.
Client: Ne-Yo
Campaign: “She Knows” video teaser release
The Challenge: Audience Entertainment in collaboration with multi-platinum, Grammy Award winning artist, NE-YO, set out to create a first of its kind interactive, big screen event in Times Square to launch the sneak peek video of NE-YO’s hit single, “She Knows.”
Solution: In partnership with the CBS Outdoor billboard in Times Square at 42nd and 8th, Audience Entertainment created a game that put audiences on the street in control of revealing NE-YO’s hit video.
Results: Hundreds of passersby stopped to watch the billboard, raising their hands and interacting with the 50 foot screen in real time. In addition to the on street activation Audience Entertainment used the hashtag #AEBigScreen to capture the social conversation around the event. The resulting reach and impressions across our social media networks were in the millions, additionally, NE-YO’s own website saw an 1,800% increase in traffic between the day of and day after the event.
Press: “Taking a page out of Kanye’s Yeezus campaign, albeit less guerrilla styled, Ne-Yo premiered the visual through cutting edge technology (provided by Audience Entertainment) that projected it onto a Times Square billboard, which featured interactive tiles that were all operated by fan movement on the street. “ - REVOLT TV
Client: Screenvision
Campaign: Front & Center Audience Awards
The Chellenge: In partnership with Screenvision to celebrate the coming movie awards season, Audience Entertainment teamed up to deliver an engaging voting campaign, for in-theater audiences, during Screenvision’s ‘Front and Center’ pre show. This campaign would incorporate both live and digital activations to build a deeper cinematic experience.
Solution: Using Audience Entertainment’s patented iD technology, we measured audience reactions to each film title shown during an in theater game ahead of a movie. The winners were calculated and shared on a dedicated twitter feed and microsite.
Results: Audience Entertainment leveraged the awards season fervor alongside Screenvision, by producing the Audience Awards, which brought the thrill of the Oscars voting experience to the cinema audience. During the in-theater activation, audiences were presented with a selection of five popular movies to vote for by applause. Utilizing the audio sensors in our patented iD – Interactive Dimension technology, audience reactions were measured by how loud and how long they clapped for each film presented to them on screen. A weekly winners round up of the top most voted for movies across the country, were generated by our system and results were then posted on the AudienceAwards.tv microsite and @AudienceAward twitter feed.
Client: Allure Dental Specialists
The Challenge: Create a compelling website and social media presence for a brand new dental office in the Chelsea neighborhood of New York City. The website, corresponding imagery and copy should convey the dedication to client comfort, in a unique location in the upscale neighborhood.
Solution: Working with the dental team I developed the website, and it’s pages which included over 30 blogs and articles about the procedures offered by the periodontist and prosthodontist partners, as well dental basics and FAQs. In addition to the website, I created social media campaigns around the office opening, performed frequent SEO audits to ensure that the office was coming in Google search, and developed email marketing and customer retention campaigns.
Results: The office grew in clients 50% year-over-year through a mix of word of mouth and online search with the office expanding its offers and increasing its staffing needs within 2 years.
Client: Current TV & Toyota Scion iQ
Campaign: Current Covers TED
The Challenge: The annual TED conference offers a rare opportunity for intellectual cross-pollination among influential minds in diverse fields, from industrial engineering to social psychology. Current and Scion iQ want to bring TED to Current viewers, highlighting big ideas and the personalities behind them.
Solution: In partnership with Scion iQ and TED, Current TV created a dedicated campaign featuring some of the top speakers in their fields at the annual TED conference. Using the existing Current TV fan base and a structured outreach campaign to engage with a targeted audience interested in the future of technology and education through a microsite consisting of articles, videos and trivia. Wrote all of the online content for the microsite including blog posts, video descriptions and social media posts.
Assets Produced: Landing pages, blog posts, video scripts, social media copy
Client: Current TV & Toyota Scion iQ
Campaign: Urban Mobility
The Challenge: Increase brand awareness of Toyota’s new Scion iQ. How long is your daily commute? What forms of transportation do you take on a regular basis? How environmentally conscious is your neighborhood? These are the questions scientists, engineers and environmentalists are asking of their communities, the resulting Urban Mobility campaign examines the ways in which innovators are developing new technologies to not only move people but bring them closer together.
Solution: Using the existing Current TV fan base and a structured outreach campaign to engage with a targeted audience interested in the future of technology and education through a microsite consisting of articles, videos and trivia. Designers from the Bjarke Ingles Group (BIG) in Denmark attempt to answer these questions with their "Loop City" concept. As they image it, Urban Mobility provides optimal possibility for human movement. So, we ask you, how do you define Urban Mobility?
Results: The resulting campaign increased Toyota website traffic by 3% and led to the client hiring our team for the follow-up campaign, Current Covers.
Assets Produced: Landing pages, blog posts, video scripts, social media copy
Client: Beltway Biodiesel
The Challege: Increase awareness around Beltway Biodiesel and it’s subsidiaries Independent and TriState Biodiesel through a website redesign and social media ad campaign.
Solution: Wrote SEO rich copy for both the Beltway and Independent Biodiesel websites, including page copy, articles and blog posts, and html tags. I also created copy for Google ad campaigns and social media posts which led to an increase in website traffic, client leads and customer education.